SEO (Search Engine Optimization) refers to the process of optimizing the website in order to increase organic traffic.

How to appear in the first search results?
When it comes to SEO, there are a multitude of factors that you should take into account. To help you with the process, DIWA has gathered 8 tips to help you improve your organic positioning:

1 - Create a keyword strategy:
Keywords are the terms used by users when doing a search.

Start by defining which keywords are most related to your business and produce content focused on these same keywords.

2 - Link Building
Link building is a strategy that consists of creating a network of internal links (links between the different pages of the website itself) and external links (links to and from other websites).
This network of links is perceived by Google as a sign of relevance of the pages to which the links points, thus improving their positioning in search results.

3 - Create relevant content
In addition to content that relates to the scope of your website and the keywords, it is very important to create content that is relevant to your target audience.
By creating relevant content, you will not only decrease your bounce rate, but also increase the likelihood that those visitors will comeback to your website looking for more information.

4 - Decrease page load time
Did you know that 1 in 4 visitors leave a website if it takes longer than 4 seconds to load the page?
Having a fast-loading website is crucial so that visitors don't abandon session.
In addition, Google itself analyzes and penalizes websites with slow loading, as they do not provide a good experience for users.

5 - Create optimized URLs
Building an optimized URL is essential when it comes to SEO optimization.
Try to create a URL that is easily interpreted by the visitor, short, and if possible that contains some relevant keywords.
Read our article for more tips on building optimized URLs.

6 - Use keywords in titles
The page title is what tells users and search engines what the main content of the page is.
For this reason. build titles that not only suit the actual content of the page, but also include keywords relevant to your business.

7 - Pay attention to meta description
While it doesn't directly affect organic positioning, the meta description shouldn't be taken lightly.
The meta description refers to the text that appears below the title in search results, and therefore provided visitors with a summary of what they will find on the page.
A good meta description can be decisive for the person who performed the search to click on your website or not.

8 - Deepen the contents
In addition to being relevant, it is important that the content provided is as complete as possible.
While there is no ideal content size, blog posts with just a few paragraphs are not enough for a good organic positioning.
Remember that the purpose of your content should be clarify any doubts or solve a problem for your persona.