Bounce rate is a very important metric in Digital Marketing, and refers
to the percentage of people who visit a website and leave without any
kind of interaction, such as visiting other pages of the website, or
filling out a form.
Social selling is a strategy that uses social networks (Instagram,
Facebook, TikTok, Linkedin etc...) as a way to build a relationship with
potencial customers, in order to gain leads and even generate or
increase sales.
If you work with Digital Marketing, you have certainly come across the expression "CTA" several times. Today we have prepared a brief article where we explain what they are, why they are used and where you can use them.
A/B tests (also known as split tests) are a tool widely used in Digital
Marketing that allows, as the name implies, to carry out tests by
changing only one variable and evaluate which option produces the best
results.
