The Business Model Canvas, or Canvas, is a very useful tool for planning anny business.
In practice, Canvas provides a more comprehensive view of all strategic issues related to the business, allowing you to understand its viability before starting it.

Model structure:
1 - Value proposition
Define what your product or service is and how it delivers value to the customer. At this stage, it is imporant to define the goal of your business, the problem you are trying to solve and what advantages are delivered to the customer.

2 - Customer Segments
Who are your customers? What's their profile? What do they have in common? These are some of the questions you should try to answer in order to understand which group of people you are looking to create value for, and which type of consumer you will communicate with.

3 - Channels
In this parameter, it is important to define how the company communicates the value proposition to its customer segments.
For this, it is important to understand where your customers are positioning their communication efforts in order to meet the consumer.

4 - Customer Relations
The purpose of this step is to define what kind of relationships your company will establish with its customers, with the aim of acquiring and retaining customers, resulting in an increase of sales.

5 - Revenue Stream
Revenue streams reffers to the money that come from the activities developed by the company.

6 - Key Resources
The definition of key resources allows you to understand which resources are essential for the running your business. These resources can be human, physical, technological, etc...

7 - Key Activites
In order to define the key activities, it is also important to clearly define what your company offers (the value proposition). From here, it is important to define what activities will be necessary in order to deliver the value proposition.

8 - Key Partners
Here you should consider which companies can be partners of your business, that is, which companies provide the essential products or services for the development of your business. It is important to define who they are and how they will help run your business.

9 - Costs Structure
Defining the cost structure helps you to understand which costs are associated with your business (such as production costs).



Veja Também: