What is Link Building
Link Building is one of the main SEO (Search Engine Optimization) strategies.
This strategy consists of building a network of links (internal or external) to the pages of your website in order to give Google signals of relevance and website authority, thus resulting in a better positioning in the search results (SERP).

Link Building and SEO
Although it is one of the most important criteria, it is not just number of links that lead to a particular page that affects its positioning on Google.
In addition to the number of links, Google's algorithm also takes into account factors such as diversity (that is, several websites linking to your page) and the reliability of the links.
Another criteria is related to the context of the link, that is, the links directed to the page of your website must be related to its content. For this reason, regardless of the strategy you use to build a network of links - such as the use of guest posts or the dissemination of content on social networks - you should always take into account the quality and context of those links.

So far we have mainly referred to external links (that is, links from third-party websites), however internal link building (link from other pages within your own website) can also be a factor influencing organic positioning. How? By directing links to a certain page, you are giving an indication to Google that, within your website, that page is relevant.


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