The Project
American Tourister is the 2nd largest travel luggage brand in the world, with presence in over 90 countries. With a young, dynamic and fun identity, the brand is the most economical line of Samsonite.
This brand has in advertising campaigns its most important distinctive technical feature. Campaigns during the 2018 World Cup, using the image of the best footballer in the world, Cristiano Ronaldo, represented considerable traffic spikes. Another case study where every detail in technology (from systems to software) is perfectly tuned to its good performance.
