Building an otpimized URL is one of the basics when it comes to SEO.
That's why we've put together 5 important tips that can be crucial to improving your organic position.

1 - Create a URL that is easily interpreted by the visitor
As mentioned in previous articles, accessibility is on of the important criteria to consider when it comes to SEO.
For this reason, the easier the URL is to read, the better the website's reputation in search engines.

2 - Use keywords
Try to use some (not many) relevant keywords in the URL.
This will not only help Google figure out which page should appear in search results, it will also help visitors figure out in advance what they might find on the page.

3 - Correctly separate the words
Use hyphens or underscores to separate words (not spaces nor final points).
The correct separation of words is one of the factors that manages to tell in a clearer and more concrete way both Google and visitors what the content of the page is.

4 - Keep the URL short
As far as URL lenght is concerned, the shorter the better.
Although it doesn't directly affect the placement in search engines, this is an aspect that will improve the use experience.
A shorter URL makes it easier to read and therefore easier to understand the content of the page.

A widely adopted practice is to use the page title itself (which should not be too long) to construct the URL.

5 - Keep a simple structure
According to Google, the structure of a URL should be as simple as possible. For this, try to organize the content of the URL in such a way that it is easy to understand and created in a logical way.

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