Content Marketing, one of the pillars of Inbound Marketing, is a long-term strategy focused on developing a relationship with the target audience, providing quality and relevant content.

What benefits can you get from Content Marketing?

1 - You will increase your website's traffic:
By creating quality content that answers the main questions of your targer audience, it ends up attracting more attention to your website, therefore being the best way to drive more traffic to the website.

2 - You will generate more leads
As mentioned above, content marketing attracts more attention to your website. This attention can be translated into an action such as download, creating an user account or subscribing a newsletter. These actions are excellent ways to obtain useful information about who visits your website and allows you to establish a closer relationship whose ultimate goal is that these leads become customer conversions.

3 - Increase brand engagement
Customer engagement refers to the relationship established between the customer and the brand.
In addition to increasing brand recognition, creating quality content increases the interactions with your brand, deepening the relationship between the customer and the brand.
This type of relationship is extremely important and beneficial, since the more customers are involved with th brand, the greater is the probability that they will refer, recommend and even defend it.

4 - Low customer acquisition cost
Since we are talking about organic content, the results of a content marketing strategy can take a while to appear when compared, for example with paid ads (commonly used in SEM strategies). However, if we take into account the long-term results, content marketing can bring more lasting results with zero cost.

Content Marketing strategies examples:

• Blogs
• E-mail marketing
• Social media
• E-books
  

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