What is Google Ads?
Google Ads (also known as Google adwords) is the most used online advertising tool in Digital Marketing.
The great potential of this tool lies in the possibility of controlling investment and measuring the return and results of each campaign.

In addition, the targeting features allows you to define with great precision to whom the ad will be shown. That it, with Google ads it is possible to show the right ad, to the right person, at the right time.

1. Investment control
In addition to not requiring a minimum investment, Google ads allows you to control all the money you want to spend.
Through the feature that allows you to define how much you are willing to invest, you don't need to worry about exceeding your budget.
Furthermore, it is also possible to stop or change your campaign budget at any time.

2. Measurable results
Google ads allows you to easily evaluate and compare the results of your campaign by tracking interactions that have occured, such as clicks on your ad or actions within you website like a purchase, a download or a contact request.
This makes the evaluation of each campaign more effective and can be easily changed according to the results obtained.

3. Faster results than SEO strategy
Although the SEO strategy continues to be one of the core aspects to consider for a good position in Google's ranking, the truth is that it can be a slow process until the results start to appear.
Through the use of Google ads, it is possible to position your website in the first Google search results, thus increasing its visibility and receiving more visitors.