As the new year approaches, it is time to think and plan your marketing strategy. For this, we have gathered 5 trends, which according to Hubspot, should be taken into account:

1 - Short-form content
Although longer videos provide more detailed information about a particular product or service, short-form videos have proven to be more effective, better suited to the audience's short attention snaps.
The growth of platforms like TikTok and Instagram Reels can be explained by this trend.

2 - Mobile optimization
The importance of a mobile friendly website is not new.
In addition to the fact that more than half of online traffic comes from mobile devices, it is also important to consider the stron digitization of Millenials and Gen Z, which have a growing purchasing power. This means that if brands want to reach this audience, they will need to invest in their digital experience.

3 - Permanent content vs temporary content
The option for permanent content on social media that can be viewed later has been considered by brands as more efficient than creating temporary content (such as Facebook's or Instagram's stories).

4 - Social responsability
Consumers have become increasingly interested in the transparency and social and ethical responsability of brands.
For this reasons, brands have increasingly made an effort to promote their more inclusive and socially initiatives, while at the same time disclosing which missions and causes they support.

5 - Inbound Marketing
Inbound Marketing can be a valuable tool to create brand awareness.
According to Hubspot, 27% of marketeers say they will use this methodology for the first time in 2022, and 11% say it will be their biggest investment for the next year.

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