Inbound Marketing and Outbound Marketing are different methodologies that can be adopted in marketing strategies. While the goal of Inbound Marketing is to attract an retain customers, Outbound Marketing is used do attract customers to certain product or service without them having a genuine interest in the brand.

Inbound Marketing
Inbound Marketing is a methodology focused on attracting customers by promoting a product of service to a target audience with similar interests to the product/service being promoted.
Inbound Marketing strategies involve creating content (such as blogs, social media or online advertising) in order to increase brand recognition.

Outbound Marketing
Outbound Marketing is considered as the traditional type of advertising. This methodology works unilaterally, that is, communication is made only towards the consumer, with a bigger possible reach.
Outbound Marketing strategies include actions such as television, magazine or newspaper advertisements and billboard advertisements.

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