The sales funnel is a strategic model that shows the customer's journey,
from the first contact with the company to the completion of the sale. Learn what is and the sales funnel works.
A lead is a demonstration of interest by a potential client, thus representing a business opportunity. Lead generation is therefore the conversion of people who somehow got your brand, into potential customers.
For 2022, a growth trend in the digitization of companies is
expected, as well as investment in Artificial Intelligence, IoT,
robotics and interfaces, without forgetting the investment in
communication and connectivity.
Omnichannel refers to the strategy of integrating different sales and
communication channels in order to improve the customer experience,
through the interconnection of online and offline channels.
The KPIs indicate fundamental quantitative values (in number or
percentage), that allow the evaluation of strategies and the measurement
of their results. These indicators are, therefore, essential to monitor
and evaluate the performance and success of the outlined strategies.
