The sales funnel is a strategic model that shows the customer's journey, from the first contact with the company to the completion of the sale.

How it works?
The purchase process is a step-by-step process during which potential customers turn into leads and whose objective is to direct efforts so that they mature as they progress through the funnel, ending in the decision to purchase the company's product or service.
The purpose of the sales funnel is therefore to guide the consumer's purchase journey.

Stages of the sales funnel:


1 - Top of the funnel: Learning and Discovery
At this stage, visitors discover that they have a need that they were nor aware of until they contacted with your company.
The work to be done at this stage should involve investing in inbound marketing, that is, providing content and tools (such as sending newsletters or publishing content on the blog), in exchange for the visitor's contact. It will be this contact that will later allow you to convert the visitor into a lead.

2 - Middle of the funnel: Problem recognition
In the middle of the funnel, the visitor, who in the meantime has become a lead by interacting with the available content, recognizes that he has a problem or a need that he needs to solve.
At this stage, the strategy should include providing help and techniques (such as an e-book) in order to mature the lead and make it move forward in the funnel.

3 - Bottom of the funnel: Purchase decision
At the bottom of the funnel, leads become sales oportunities. At this stage, in addition to having already recognized the problem, they are now looking for solutions.
Taking into account all the efforts made previously to establish a relationship and create trust, this is the stage where you must demonstrate that you have the ability to solve the problem.

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