Email marketing is a very useful tool to connect with your audience, promote your brand and increase sales of your product or service.

How to start an email marketing strategy?

1 - Define your goals
As with any marketing strategy, it is important to clearly define your goals. This step will be critical to help you focus throughout the process.
In the case of email marketing, the most common goals include increasing brand visibility, acquiring new customers, increasing traffic to the website or improving the relationship with the customer.

2 - Build the email list
When it comes to building an email list, it is important that it is done organically (for example, by filling in a form).
Despite being a tactic used by some professionals, the purchase of an email list, although it is a faster process, is not the most effective solution at all because in addition to damaging the brand image, there is also a risk of the email will be identified as SPAM.
In addition, an organically built email list ensures that subscribers fit into your target audience, that is, it will be a list buillt by people intereset in your products or services.

3 - Segment the email list
Segmenting your email list is an excellent way to gain insight into your subcribers: their demographic and geographic identity or their behavior towards your product/service.
By creating segmented email lists, you are facilitating the personalization of communication according to the identified segment.

4 - Plan the schedule of the emails
Planning when to send your emails is a key aspect of your email marketing strategy.
It is important that you define the regularity with which you send emails in order to keep in touch with your subscribers, without however sending too many emails at the risk of unsubscribe.



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