07 Feb,2022
What are the benefits of having a Google My Business profile?
1 - Important for local SEO
For some local businesses, the costs of having a website may not be justified. However, creating a profile on Google My Business allows you to create a web presence for free, allowing your business to appear on Google results when someone searches for related terms in a nearby location.
2 - Allows you to interact with customers
Through the company's profile, it is possible to read and answer to customer comments and ratings.
3 - Provides important information to those searching for your business
By filling in your business profile, it not only allows visitors to find it more easily, but also allows them to easily find useful information, such as opening hours, location and useful contacts.
4 - Get important data
By accessing your Google My Business profile, it is possible to obtain important information, such as how people searched to find your business. In addition, it is also possible to know how many people contacted you through the phone number provided, or how many people clicked to get directions on Google Maps.
5 - Attract more people to the physical store and/or the website
As previously mentioned, Google My Business allows you to add information regarding your business's location and website. The ease with which this information is found makes it more likely and easier for the user to click through for directions or visit your website.
In addition, you can also publish photos related to your business. According to Google, business profiles with photos receive 42% more requests for directions on Google Maps and 35% more clicks to the website.
