Landing page: Discover its importance for conversion

11 Aug,2022

There are several Digital Marketing strategies that can help companies create communication strategies and get closer to their target audience. One such strategy is the Landing Page. Let's get to know what this method can provide for the company?

In practice, this tool is widely used for companies that want to increase their conversion, that is, conquer leads (who are potential customers), as well as customers who have already purchased from their business.

Furthermore, there are some tools that can be used to further optimize the landing page strategy. We will talk about it in detail in this article.
Read more below!

Find out what Landing Page is
The landing page is one of the integrated strategies in digital marketing, which is used when the visitor makes a first access to enter your company's website.

In addition, this strategy can be used in conjunction with paid media.

The moment a person clicks on an ad for disposable aprons, or on an email marketing campaign, they are directed to a sales page.

This page is known as a landing page and is intended to attract customers to your brand, as well as increase the number of sales for your business.

In this sense, we can say that landing pages have a direct relationship with the increase in customer prospecting, as well as contributing to the improvement of the consumer's purchase journey.

Through these strategies, visitors to a civil engineering company website can become leads, and later become customers of your company.

In view of this, it is very important that your company does a great job when developing a landing page, thinking about ways to boost your results, as well as making this strategy even more profitable.

To know how a landing page is created, it is essential to have a team that is specialized in the segment. This is an action that requires a lot of technical knowledge, as well as strategic planning.

As this is an organic action, it is essential that it be carried out by a specialized team.

Why should your company create a Landing Page?

You may have already realized that having a landing page is essential for any type of business, but it is even more important when we talk about a company that deals with sales, as is the case of an air conditioning company.

In this way, it is essential to understand the reasons why your company should create a landing page, also taking into account the benefits that your business will have when implementing this strategy.

Improve lead scoring
The first important point that deserves to be highlighted is the lead score (methodology used to classify the perspectives of scale at each stage of the leads) and not just lead generation.

Through this strategy, it is possible to know your target audience even more in detail, taking into account their interests.

The more you know your audience, thus personalizing the actions, the greater the chances of promoting an interaction with your brand.

To provide this type of action, it is possible to create a newsletter, an e-book, among others.

Each score, that is, action created by the customer or lead, generates information for your sales team.

From this information, your team will know if the customer wants to have a direct contact, with the seller offering laminate flooring placed with skirting, for example.

In other words, there is a visibility focused on the person who showed the most interest in the solutions that were proposed in their company.

Allows you to segment leads
Leads are your company's potential customers and that's why it's very important that you invest in generating people who will be interested in your brand.

With your landing page set up, you can request some information from the customer and identify what stage of the purchase journey that person is in.

Makes customer acquisition easier
Have you ever stopped to think that having information about your customers is a very difficult task for the marketing team? For this, the company carries out actions such as:
• Interviews with the target audience;
• Sending emails;
• Presentations;
• Filling in data and forms
These elements are costly for the company and can be favored through the landing page strategy.

This facilitation is due to the fact that a landing page aggregates information and data for your accounting advisory office and with this data it is much easier to make customers come to your business.

Know the main types of Landing Page
Have you noticed that companies use the landing page with the objective of generating conversions and for that to happen, there are some strategies that can be applied in your company, from the sales funnel stage.

In this article, you will understand the main models that can be implemented in your voltage transformer business. Check out the details below!

First customer contact
The capture page is the first way your company tries to get in touch with the customer.
With that in mind, some simple information may be requested, such as an email, phone number or even name.

When the customer offers some of their data, it is essential to think of a counterpart, that is, a product that is enriching for the customer, such as an e-book, a webinar or a manual on risk management.

Pending confirmation
Getting your customer's attention is an important part. This can be done through new registrations made on your online platform, by sending an email to the customer's inbox.

When creating a confirmation page, it is possible to see if the customer has actually completed the registration and purchase process.

It is very important that this page is very simple for the customer to fill in, because if this does not occur, the customer may have a perception that he has been deceived, which will drive him away from your company.

Sales pages and proper care
When a company creates a sales page, it wants to get its product or service seen by the customer, as well as go through a marketing process.

This can happen for the sale of encrypted keys, as for any other product.

In order for the action to be efficient and for the company to achieve its sales goals, it is essential that the customer knows the benefits of buying from your company, as well as being able to clear up their doubts about the difficulties and problems.

For this, it is recommended to create a FAQ (section of frequently asked questions) for your target audience.

This is important to demonstrate that the company cares about customers, to the point of creating specific material to help customers solve problems.

Thank you page
The thank you page is an essential action within your website, being essential for the completion of the conversion process.

Its use should not only be made if the customer makes a purchase, but also when he downloads material or even fills out a form or registers.

This demonstrates the company's empathy towards its audience, which generates user conquest from the relationship between the company and the customer.

That is, it is not enough just to ask the customer to buy from your business, but it is good to think about having a good relationship with them, through a good thank you.

Social proof and credibility
One action that can help in the process of convincing the customer to close with your company and buy from your business is social proof.

It is done by sharing testimonials from other people who have been in contact with the brand. By having positive comments and a good image, your company can have more credibility when reaching the customer.

Call to Action: the call to action
Undoubtedly, calls to action (CTA's), also known as "calls to action", are strategies well known by companies.

The client can decide to contact the company directly or can demonstrate that the client is interested in having your brand get in touch with them.

From the strategies mentioned in this article, you may have already realized that it is essential to have a marketing team and create landing page actions that are focused on action planning.
This is essential for the growth of your business, as well as for attracting more customers to the company.

Text originally developed by the Business Connection blog team, a channel where you can find hundreds of informative content about different segments.

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