A marketing strategy refers to the set of actions put into practice and aimed at fulfilling the defined goals.
The success of a marketing strategy depends not only on good planning, but also on monitoring during its execution.

Differences between marketing strategy and marketing plan
Marketing strategy and marketing plan are concepts with different meanings.
While the marketing plan refers to the written document that details the actions necessary to reach the goals, the marketing strategy refers to the actions described in the marketing plan.
These two concepts are thus distinct but complementary, as the marketing plan is based on marketing strategies.

Main types of digital marketing strategies
1 - Inbound Marketing
This methodology has become increasingly popular and used due o the results it produces.
In Inbound Marketing, the main focus is the customer, and the goal is to attract and win their attention and build a relationship with them, through the production of relevant content.

2 - Content Marketing
Content marketing is considered one of the pillars of inbound marketing.
This strategy consists of producing relevant content in order for the brand to educate the target audience, gaining their trust and becoming a reference at the moment of purchase.

3 - SEO
When we talk about digital marketing, it is pratically inevitable not to talk about SEO (Search Engine Optimization).
In summary, this technique refers to optimizing websites so that they rank in the best possible position in search engine results (also known as SERP).

4 - Social Networks
In addition to functioning as a great channel for the dissemination and sale of your products and services - the so-called social selling - social networks are also a good tool to interact with your audience.

5 - Email marketing
This strategy consists of sending emails with the aim of creating and maintaining a relationship with the customer, with the goal of increasing sales.
Contrary to what some might think, email marketing is not dead. According to Statista, in 2020 more than 4 billion people used e-mail and a growth trend is predicted to close to 5 billion people in 2025. These are just some of the data that demonstrate the reach potential of this digital marketing strategy.

6 - Video
The production of content in video format has proved to be one of the most effective marketing strategies, due to its ability to capture the attention and interaction with the target audience.
This trend was popularized by Youtube, and has been maintained by the emergence of new platforms like TikTok or Instagram Reels, altough usin a shorter video format (known as short-form video).

7 - Sponsored Links
The investment by brands in ads (such as Google ads or Facebook ads) is increasngly popular due its rapid return.
In addition, these platforms allow the creation of segmented ads so that this type of communication meets the defined target audience, also allowing an analysis and measurement of the results and performance of the campaigns.

How to implement a successful strategy


1 - Define your persona
Defining the persona is essential for the implementation and success of any marketing strategy.
Define well who your ideal customer is, and adopt the strategy that best allows you to reach them.

2 - Plan the implementation of actions
In addition to planning the content to be produced and the dates and times for its publications, it is also important to plan who will be responsible for each task.

3 - Analyze the results
Monitoring and measuring results is a key step when implementing a strategy.
This analysis allows not only to understand the level of success of the strategy, but also to identify which changes or adjustments are necessary to guarantee its optimization.

Imagem: Business graph photo created by jannoon028 - www.freepik.com

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