What is m-commerce?
M-commerce (also called mobile commerce) refers to any online purchase made through mobile devices (such as smartphones, tablets, etc.).
These transactions can be made through online stores, branded apps or in stores created on social media.

Why is it important to consider m-commerce?
The growing utilisation of mobile devices for online research is not new, and their use for online shopping is also a growing trends.

If the consumer has evolved from buying in a physical store to buying online through the computer, now we are witnessing the evolution of the purchase through the computer for mobile devices.
In fact, according to Statista, a study carried out in 2021 reveals that 6 out of 10 online shoppers plan to make more purchases through mobile devices in the next 5 years.

Bearing these forecasts in mind, it is essential that your website or online store is prepared and adapted to these new consumer trends. Thus, concepts such as responsive and mobile-friendly design are becoming increasingly important.
Remember that more and more consumers expect a good experience when it comes to e-commerce, and finding an online store that isnot ready for mobile commerce can be fatal to customer conversion.

E-commerce and M-commerce
E-commerce (electronic commerce) refers to the online sale of products and services, and is not restricted to online stores - these are just one of the channels of e-commerce.
M-commerce, on the other hand, "descends" from the concepts of e-commerce, and refers to online transactions made through mobile devices.

Advantages of Mobile Commerce


Convenience
One of the main advantages of m-commerce is related to accessibility, convenience and ease of purchase, this is because m-commerce allows the user to easily search and buy the product/service they want with just a few clicks on the screen of their mobile device.
For this, it is necessary that your online store is otimized for mobile devices.

Personalization
M-commerce means a new opportunity for marketers to be able to spend more personalized communications to consumers.
An example of this are push notificaftions widely used in apps, which notify users of new discounts, new products, order updates, or notifications related to the user's geolocation.

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