When we talk about Digital Marketing, content marketing is often mentioned as a central strategy for attracting customers.

Check out the article below and learn what Content Marketing is, what its main advantages are and how to create content marketing.

What is content marketing?
Content marketing is considered one of the pillars of Inbound Marketing, and it is a strategy that aims to attract customers through the creation of relevant content (be it entertainment, educational or tutorial content). In this way, instead of direct brand promotion, customers are attracted in a more "natural" way. That is, potential customers find your brand through the content you provide them, not through promotional actions.

The purpose of content marketing is to produce content that meets the needs of your target audience, helping them during the buying process. By adopting this strategy, you will gain greater notoriety with your target market, thus becoming a reference when the consumer is ready to make a purchase. That is, by adopting a content marketing strategy, you are helping to increase your brand's visiblity (also known as brand awareness).

Advantages of Content Marketing

Increases traffic to your website
By producing relevant and quality content, aligned with some SEO techniques, you will be improving the positioning of your website, and consequently attracting more visitors.

Increases brand awareness
As mentioned earlier, content production contributes to greater recognition of your brand and your products and services by your target audience.

Lead generation
Content marketing is a great way to get organic leads.
The best-known tactics are the provision of exclusive content for free, under the condition of filling out a form with some data such as name, contact and email address.

Increases engagement
The more relevant the content you create, the more likely your audience will be onboard. This interaction can translate into actions such as comments, or sharing and recommending the content with other people.

Reduces customer acquisition cost (CAC)
As previously mentioned, content marketing aligned with an SEO strategy will attract more visitors and help to raise leads, which can later be converted into customers. Bearing in mind that the acquisition of these customers is done organically, their acquisition cost will naturally be lower when compared to other methods.

How to do content marketing?
For your strategy to be successful, you must first of all:

• Plan what type of content you want to produce;
• Define in what format it will be published;
• Define which communication channels you want to use;
• Define how often it will be published.

All this based on your persona, in order to ensure that the content produced meets the needs of your ideal customer.

Some examples of how to create content marketing:

Blogs
Creating a blog is one of the most used tools when it comes to content creation.
Often functioning as a gateway to your company's website, the blog should therefore have content that meets the nature of the products or services offered by the company.
In addition to the relevance of the content, it is also important to take into account SEO practices in order to ensure better organic positioning in search results.
Another important aspect to note concerns the planning and scheduling of publications in order to ensure some consistency in the regularity with which new content is made available.

Social media
Social media are an excellent communication channel, as they allow you to reach a large number of people (and which can be leveraged through advertisements on the platform).
In addition, creating content on social media can lead to greater interaction with the target audience through likes, comments and shares, thus increasing the brand's reach.

Video
The production of content in video format has become increasingly popular within marketing strategies.
Whether incorporated into a blog article or published on social media, video communication has shown greater interaction and capture of interest with the target audience, especially the so-called short-form video, popularized by platforms such as TikTok or Instagram. reels.

E-mail marketing
Email marketing represents yet another excellent channel for disseminating content, from sending newsletters, promoting new products or services or even nurturing leads.

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