In a nutshell, Services Marketing is a set of tactics that help add value to the offered service.

Today, we'll talk about the 7 essential factos for building a service marketing strategy.

Product
The first P refers to the product, which means all the goods or services that your company/business provides.

Price
Price is one of the factors most considered by consumers when making a purchase decision.
Therefore, you must identify how much consumers are willing to pay for your service, and look for a price that is fair to the customer and, at the same time, allows you to generate profit.

Place
It is the way in which the company provides its services to its consumers. Here, it is important to consider the network between customers, suppliers and resellers and all the channels used to deliver the service to the final consumer.

Promotion
Promotion refers to all efforts made to communicate the services offered, such as offline and online campaigns.

Process
The importance of processes can be defined as how the team get the job done as efficiently as possible.
When a process is well executed internally, it becomes easier to show customers how the service will be performed, thus providing the customer with greater confidence and security when optioning for your service.

People
Most services end up being defined by the people who provide them. For this reason, it is crucial to invest in human resources that are as prepared as possible to respond to any situation that may arise.

Physical evidence
Physical evidence is considered to be everything that the customer perceives from the contact with your company, such as the facilities, website or employee service.

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