Microsoft ads (Microsoft Advertising or Bing ads), is an advertising
tool from Microsoft, which, like Google ads, works on a pay-per-click
(ppc) basis.
Marketing automation refers to the use of technology to automate processes, with the aim of increasing the efficiency of certain marketing actions, while maintaining a personalized relationship with leads.
Content marketing is considered one of the pillars of Inbound Marketing,
and it is a strategy that aims to attract customers through the
creation of relevant content (be it entertainment, educational or
tutorial content).
